😖 Are you confuddled and confused by the world of marketing and sales jargon? Check out our helpful glossary to debunk the most commonly used words in the world of digital promotion and e-commerce:
Extra text added to images that describes what an image looks like or the purpose of it on the page. Alt text is perfect for a variety of uses, such as assisting visually impaired users, being used as an image replacement if your internet is slow or by search engines to better understand the content it’s scanning on your webpage.
A broad definition of analytics is the process of finding information and patterns in data. In marketing, analytics is the practice of using data and statistics you’ve collected to evaluate how well (or bad) your marketing decisions have gone.
B2B stands for Business-to-Business, and is used to describe exchanges of products, services or information between two businesses.
B2C stands for Business-to-Consumer, and describes an exchange of products, services or information from a business to a consumer. Most companies and brands that sell directly to the intended user of their services, are referred to as B2C companies.
Backlinks are links on other websites that link back to your own website. For example, if a digital newspaper wrote an article about PUSH and included a hyperlink to our website in the article, this would be referred to as a ‘backlink’. The more backlinks you have (i.e. the more websites that have linked back to yours), the higher your chances at appearing in Search Results.
Also known as a link-in-bio, these are clickable links in users’ social media websites that navigate to a separate website. They are particularly useful as a lot of social media profiles only allow 1 URL per profile, and so bio links can be used to help navigate to multiple URLs, meaning your audience can access your content more efficiently.
The short name for ‘web log’. Blogs are a collection of mostly-text based articles about a particular topic or theme, which are then published on a website. If you haven’t already, you can check out our blog here!
This statistic refers to how many people have visited your site, and then left again. Displayed as a percentage, it means that users only viewed 1 page in your website and then didn’t click or engage with any other pages. The better/lower your bounce rate, the more engaging and exciting your site is.
The visual experience and preconception a customer or fan has with your product or service. A brand identity is made up of elements such as your logo, your colour palette, your font and also your tone of voice when you write.
A marketing campaign is a series of activities, strategies or promotional messages that share a single idea or theme, that are used to market/promote a larger product, service, goal or brand.
A conversion in marketing is when a visitor visits your site or social media and completes a desired goal or action, such as following you on Facebook, buying an item or clicking on a link. The more conversions you have, the more engaged your visitors are with your site.
CTAs stand for Call-to-Actions. These are clear and concise phrases or words that prompt site visitors or readers to take action. For example, “sign up”, “buy now” or “read more” are perfect examples of CTAs. These bits of text are often eye catching and are hyperlinked to make the action easier for the visitor to complete.
The act of marketing using the Internet and online-based digital tools, such as laptops, phones and other forms of digital media. Digital marketing almost always utilizes multiple platforms and forms of media (image/video/audio) in order to reach the intended audiences.
The activity of electronically buying and selling goods, services or products using the internet. Companies and individuals that sell goods, services or items over the internet are referred to as e-commerce companies or businesses.
The act of promoting goods, services or brands using emails. Email marketing is a great way of telling your audience about new products, launches, news and other important updates.
A mini-website that contains links to a musical release across all streaming platforms, so fans can choose their preferred listening service with minimal clicks and time.
Facebook Business Page
A Facebook business page is a public social media profile designed for businesses and brands. Unlike personal Facebook profiles, businesses pages have access to helpful business tools and analytics.
A social media feed is a dynamic page which contains updates, content and news within a social media website. Feeds contain content from people you follow, themes that interest you and other people you might be interested to follow. Nowadays, what you see in your social media feed is often selected by an algorithm rather than appearing in real time.
In marketing, goals are specific objectives a business or brand will set itself. These can be too grow their audience, to increase their content output or to launch a new product or service.
HTML stands for HyperText Markup Language and is the standard computer-progamming language used when building web pages. It tells your digital device how to display text, images and other forms of content on a webpage. Whilst there are many other computer programming languages, HTML is one of the most popular.
In marketing, keywords are important words or combinations of words that businesses and brands choose that reflect their content and their brand. By choosing the right keywords, and using them in text within the website, they can tell Search Engines what their business or brand is about, thus increasing their ranking in search results.
One-page websites that visitors land on when they click on a link from social media, an email or an advert. Landing pages are different from websites as they only contain one page, instead of multiple pages like conventional websites.
The activities a person, brand or company undertakes to promote or sell a product or service. Marketing includes advertising, researching, selling and a whole host of other processes.
Pre-release is a term in music marketing meaning ‘before release day’. Pre-release links are links used to market your release before it goes live on stores on release day.
A Pre-save is essentially a digital pre-order of a release on streaming stores. When a fan pre-saves an upcoming release from an artist, it means that on release day, the new release will automatically appear in their library. Pre-save Links are landing pages that allow you to offer Pre-saves to your fans. You can read more about them here.
SEO stands for Search Engine Optimisation. It is the process of updating and changing your website too improve where you appear in search engine results. The way you write text on your website also has an impact on SEO. SEO is a bit of a dark art and there’s no solidified rules of SEO; it’s a process with constantly moving goalposts so it’s important to stay up to date with the best practices.
A mini-website that contains links to content, profiles and other sites. They can be used for any purpose and by anyone – no matter what you’re selling or marketing. You can read more about them here.
URL stands for Uniform Resource Locator, and is basically a digital address given to a website or resource on the world wide web.